Over the years my team and my readers have repeatedly asked me to create a blog. Given that I write thousands of pages of content filled with my reviews, opinions, research, outlook, and conclusions, a blog in many respects seemed unnecessary to me. I reasoned that I write enough material already, and worried about overwhelming my audience (and myself). Despite my concerns, I was continually told that a blog would be the perfect format for me to say all the things I hold back saying in my books, my Paulaschoice.com Web site, my Beauty Bulletins, and my new subscriber-based Web site Beautypedia.com (a continually updated, searchable database of thousands of my product reviews-there’s always more and more products to review). So finally, after much resistance, here is my new blog, there is always more to say about the cosmetic industry. This is also a place where you are invited to share you thoughts and critiques with me as well.

You may be wondering what will be different about my blog in comparison to everything else I write and honestly, I’ve wondered the same thing! I am being encouraged to just let it all pour out here on my blog. The objective is to not hold back but instead share the things that drive me up the wall about new products, the bogus or sham studies I come across, the crazy experiences I have at the cosmetic counters or behind the scenes at TV shows, the physicians who sell their souls to get in on the sales of antiwrinkle products, and the overall insanity of the cosmetics industry. Because of what I do and who I know I am privy to a lot of insider secrets. I can at times become vitriolic about egregious violations of a consumer’s trust. Believe it or not, I oftentimes don’t write all these details because I already get a lot of condemnation for being too negative. Well, the gloves are off and I’m ready to share and have a great time doing it! I won’t violate anyone’s trust or confidence, but whenever I can let you in on the unvarnished truth, I will! You’ll also be hearing from several key members of my staff as we build a community of perspectives and shared experiences on this blog. Happy reading, and please don’t forget to leave your comments!