I was up late writing, trying to finish the last section on the new edition of The Beauty Bible. Every now and then I take breaks from writing and flip through channels on the TV. It was 2 a.m. and I stopped on one channel that had a woman dressed like she was getting ready to pose for Playboy or Hustler magazine. She was selling a male enhancement product. I could barely believe it. I was transfixed.

I thought only women liked being lied to about skin care products building up collagen and getting rid of wrinkles. But men believing that these types of products would make their private parts grow? I didn’t know whether to laugh or cry.

This perky spokeswoman, with balloon-like fake breasts, deep revealing cleavage, a waaayyyy too short skirt, and long tousled hair was explaining how the testimonials from men who use this male enhancement product she was hawking had amazing results.

In a breathless voice she said one grateful man said he had gained an inch. Of course my immediate reaction was give me a break…no one believes this crap. Could some men not discern that if this product could grow their privates an inch, then if they kept taking it, their privates would keep growing? That first inch would become 5 inches and then 10 or 15? They’d eventually need help carrying it around!

The final thing she said that just floored me: “We will send you a week free trial, would we do this if we thought it didn’t work?” Now there’s a claim. Pose a question without stating the fact. I could see where some men would exclaim wow, then it must really work, as opposed to thinking it’s just marketing nonsense. Of course they would send out something free to get me to order and they never said it really worked anyway. Plus it wasn’t “free” you needed to pay for shipping and order the next month’s worth!

Men and women like being promised miracles and can’t tell when they are repeatedly being lied to. It seems that the only difference between men and women is the area where they get taken advantage of. Women are figuratively smacked in the face and chest with false promises, while men get hit below the belt!