T he answer to that question certainly isn’t from any cosmetic you can buy. Skin care can do a lot, but eliminating wrinkles isn’t among the benefits of even the best skin-care routines available. What is the real answer besides cosmetic procedures? Photoshop! It will stun some women and come as no surprise to others that the cosmetic industry relies exclusively on Adobe Photoshop (or some other photo-retouching computer program) to demonstrate in ads how effective their products are. They would NEVER rely on their products to demonstrate the dramatic results they endlessly boast you will get if you use their products because they know damn well such miraculous results are impossible.

A clear example of this artifice has popped up in the U.K. and is making news headlines over there. Here’s the saga:

Remember who this is? It’s Twiggy, circa 1969, the iconic, waif model who made emaciation a fashion statement that won’t go away.

twiggy

But it isn’t her body or the spidery false lashes she always wore that is getting attention today. Rather it is the false, photo-shopped pictures of her appearing in magazine ads for Olay that have appeared all over the U.K.

Here is how Twiggy really looks in person circa 2008 (the photo is from an Elle awards show):

How Do You Really Erase Wrinkles?

And here is how Olay wants you to believe she looks in their 2009 ads for Definity as a result of using their Eye Illuminator product:

How Do You Really Erase Wrinkles?

And as advertising would have it here is another example of Twiggy’s photo-shopped visage in 2007 (the one on the left is the picture that appeared in ads for Marks Spencer and the one on the right is the real Twiggy).

How Do You Really Erase Wrinkles?

Why Did This Make Headlines?

Olay launched their Definity Eye Illuminator Eye Cream this past summer with ads in magazines showing Twiggy’s face smoothed over like spackle does over cracks in a wall. Due to new advertising regulations in the U.K. from the Advertising Standards Authority the entire ad campaign was banned as being misleading (as if the claims weren’t misleading on their own, but that’s another story) and was “socially irresponsible” and could have a “negative impact on people’s perceptions of their own body image.”

Although Olay admitted to “minor retouching” around Twiggy’s eyelid area, her before and after pictures depict what is really going on, and it is hardly minor retouching by anyone’s definition except Olay’s.

But why pick on Olay? This kind of retouching shows up on hundreds of other models in most every single ad in a magazine that exists regardless if it’s cosmetics (false eyelashes pretending to be created by mascara) or clothing, or jewelry. Women and men are doctored up to look perfect. Is there anything wrong with that?

Your Thoughts?

Before I write about my feelings concerning this new development in fashion photography I would love to hear from you. I’m curious to know what you think about all this. Please comment and then I’ll let share my thoughts.

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