February 17, 2010

What is Paula’s Choice?

Author: Paula Begoun

What is Paula's Choice?I want to thank all of you who responded to my request to help me figure out exactly how to describe my skin care and makeup company, Paula’s Choice, to other people who don’t know my products, books, or bulletins.

All of your comments were thoughtful, insightful, flattering, humbling, and truthful. Most of all they stimulated a meaningful contemplation of what my business is all about.

My marketing team and I have spent quite a bit of time discussing what you have contributed. It has brought a keen understanding of how those of you who shop Paula’s Choice, read my books, or use Beautypedia.com experience what we have created.

After reading all of your absorbing and fascinating comments, I think I can sum up my company and life’s work like this:

Paula’s Choice is a specialized range of skin care and makeup products I formulated after 32 years of research and writing 18 books analyzing the facts about skin care and makeup products.

Because my only mission is to help you find the best products to take care of your skin I am the only cosmetics company in the world that recommends products other than my own.

Come visit us at PaulasChoice.com and find out what you are missing!

6 CommentsCategories: Behind the Scenes at PC, Hair Care, Makeup, Other, Paula Begoun, Personally Paula, Products, Skin Care, Uncategorized Tags: , , , ,
January 27, 2010

Paula’s Online Radio Show

Author: Paula Begoun

PaulaCall in & talk to Paula about your skin-care questions during her live Internet talk radio show,
Be Beautifully Informed with Paula Begoun,
The Cosmetics Cop
.

Every Thursday beginning
6pm PST, 8pm CST, 9pm EST

  • Best & worst products for the week.
  • Behind-the-scenes look at cosmetic tips, advertising, & procedures.
  • Call in & get personalized advice from Paula.
  • Select callers can win free products on every show! 

To tune in…
Call (347) 426-3783 to listen live & ask questions at show time, or listen to live & archived segments online .

17 CommentsCategories: Hair Care, Makeup, Other, Paula Begoun, Personally Paula, Products, Skin Care, Uncategorized Tags: , , , ,
January 6, 2010

What Is Paula’s Choice?

Author: Paula Begoun

What is Paula's Choice?I was sitting on an airplane (once again) when the woman next to me asked what I do for a living. Somewhat evasively I told her I owned an Internet company. I rarely start off saying I own a cosmetics company because inevitably the questions that follow leave me feeling awkward and sounding juvenile. It’s not that I’m not proud of what I do; rather, I don’t know how to succinctly, logically, or with any panache explain what Paula’s Choice products are all about. That could be about to change with your help, so please read on!

It’s silly for me to not just say from the get-go that I own a cosmetics company because, as usual, this woman asked, “What kind of Internet company do you own?” I gulped and responded that I own a cosmetics company. She said, “Oh really, what kind of cosmetics?” I said, “A skin-care and makeup company.” She asked, “Whose products do you sell?” I answered, “I sell my own products, the formulas I developed.” Then, in understandably typical fashion she asked, “What kind of products are they?”, and that’s when I get stumped.

When a woman asks me what makes Paula’s Choice special or what kind of products I sell I know what she really wants me to say. I’m supposed to respond by saying my products are all natural, or organic, or herbal, or plant-based, or contain essential oils, or contain vitamins, or some miracle ingredient from some exotic locale that only I know about, and of course the products get rid of wrinkles, stop aging, work like Botox, or cure blackheads, or oily skin and on and on. Of course, I can’t say any of that. Aside from being completely useless, simplified, inane descriptions, none of those tidbits other cosmetic companies spew like a bad case of food poisoning have any basis in creating a superior or even decent skin-care routine.

So because I can’t use the same misleading information every woman is waiting to hear, I just sit there and say something like, “Well, they’re my formulations based on what the research says is good for skin.” That goes over like a lead balloon. Even I think it sounds dull and uninteresting.

Then it dawned on me in a recent meeting with my customer service team that no one in my company, not even me, can explain or has a concise understanding of what makes Paula’s Choice products unique, and they are absolutely unique. In fact, the more I thought about it, the more I realized they’re unparalleled in the world of skin care. I can say that confidently because I’ve reviewed thousands upon thousands of products, more than enough to know what’s brilliant and what’s terrible for skin. During that meeting the most outstanding thing happened: I finally grasped how to view and relate what my products are all about. Here it is:

Paula’s Choice is a range of skin-care products that work together synergistically in comprehensive skin-care systems to address a wide range of concerns including wrinkles, acne, oily skin, dry skin, rosacea, and sensitive skin. All of our formulations are state-of-the-art, based on published scientific research, designed to give skin exactly what it needs to be as beautiful and healthy as it can be.

Does that make sense? What do you think? If you were sitting next to me on a plane and I explained my products in this manner, would that make sense to you?

Let me know, I really want to grasp this. It’s about time, don’t you think?

46 CommentsCategories: Makeup, Paula Begoun, Personally Paula, Products, Skin Care, Uncategorized Tags: , , , ,
November 25, 2009

My Travels: From Nepal to the Top of the Himalayas

Author: Paula Begoun

My Travels: From Nepal to the HimalayasWe arrived in Kathmandu Saturday evening and went directly to the Hyatt. The Hyatt here is a beautiful hotel, a respectable blend of contemporary construction and Nepali design. I still can’t believe we are in Nepal—it is surrealistic to say the least. Sunday morning we woke up early and drove to a viewpoint in the hills, a small town called Nagarkot, to see a section of the Himalayas. It was amazing, though the ride up was nothing less then terrifying, cars and buses play an outlandish game of chicken at every turn with only inches of shoulder area abutting a sheer drop off. These drivers are crazy! I’ll gladly accept a ride in a New York City taxicab any day of the week compared to this terror!

From Nagarkot we toured a couple of town areas. City streets here are almost identical to India but a bit cleaner and less densely populated. Kathmandu has a population of about 6 million spread out over twisty, dusty, pot-holed streets in a valley surrounded by foothills with peek-a-boo views of the snow-capped mountains, amidst cascading, steep plots of farmed land. Regrettably, like many major cities (Delhi, Mumbai, Shanghai, Beijing, Seoul, Hong Kong) smog hangs thickly over the landscape like a veil of stagnant, gray-stained air that never dissipates.

People here in Kathmandu look mostly Indian with a smattering of East Asian features. The language is similar in script to Hindu and Harsha can read it but the manner of speaking is hard for him to understand, I liken it to the way I feel when I’m trying to understand Australian slang.

There are three historic town squares in the area. We drove to one after we left Nagarkot called Bhaktapur, an ancient area where 400- to 500- year-old buildings hug the street and Hindu temples adorn every corner. In India the Hindu temples are stone and marble monument-like buildings; here in Nepal they are modest, mostly brick and carved wooden structures that are minimally restored (and in risk of falling apart), fashioned in a somewhat tiered pagoda style.

I have finally become a bit adept at understanding Hindu lore, and it is beguiling. Nepal, in contrast to India, is fervently religious (non-Hindus cannot enter those temples) and processions in their town squares occur randomly throughout the day. Buddhists are in smaller numbers but their stupas are attended by devotees with adoration and patience. It was particularly interesting when we passed one school where all the students were lined up outside in straight rows, solemnly praying for the gift of education. Fascinating.

Later that day as the sun was setting we stopped at one more section of Kathmandu called Pashupati where more then a dozen Hindu temples are crammed together along a small river bed. In the center of this area an outdoor platform is used as a crematorium and it is continually ablaze with wood stoked pyres sending the dead to their next reincarnation. None of that seemed disturbing until I saw one of the attendants sweep the smoldering embers and remaining pieces of burnt logs into the river below. Along with endless piles of garbage littering the water the amount of dangerous pollution being thrown into the city’s water supply was painful to see.

That night we went to bed early so we could get up early for our next excursion. In the morning with some trepidation we took a flight to get an aerial view of the Himalayas. Shortly after take off, up close and personal, the sheer faced, rugged tops of the mountains appeared. With utter bewilderment we tried to comprehend the panorama before us. We gasped and strained our necks to behold the implausible. Spellbound, we stared at the stretch of Himalayas we slowly flew past. Geologically speaking the 2400-mile long Himalayan range is very young which explains their gargantuan size. Pyramidesque vaulted formations are endless, like fingertips reaching up to touch heaven. Then finally, after about 25 minutes of flight time, Everest in all its 29,000 feet of pinnacled glory comes into view. It indeed stands above the rest: a haunting shadow embedded in a landscape of glacier and rock. For me what was most astounding was realizing that Washington’s Mt. Rainier would barely be a blip in the Himalayan expanse. Envision that Everest is almost three times the size of Mt. Rainier, but even more astonishing is that several of the other mountains are at least twice to two and a half times Rainier’s size. If there is any sense of being at the top of the world it is surely here and if God is listening, at this height, it is a toll-free call.

I’m back in Mumbai now waiting for my plane to go home. After 5 weeks of being on the road I am ready to leave and head back. I long for Seattle, a comparatively quiet, organized part of the world where stop lights and stop signs have meaning, pedestrians have the right of way, people don’t spit on the ground among other bodily functions inches away from you, and cows, camels, and monkeys don’t have access to the streets.

It has all been a richly diverse, intriguing experience but truly there is no place like home.

1 CommentCategories: Behind the Scenes at PC, Other, Paula Begoun, Personally Paula, Uncategorized Tags: , , ,

My Travels: From London to India

Author: Paula Begoun

My Travels: From London to IndiaI rarely write travelogues as I travel so much, but I’ve been to so many exotic places lately and there is so much I want to share!

It’s been several weeks since I first hit the road. London was my first stop and it was great. The weather was unusually mild and when I wasn’t doing interviews I walked all over the place. I saw two new London stage musicals; Priscilla Queen of the Desert and a show about the Rat Pack’s performance in Las Vegas. They were both wonderful!

From London I went to Mumbai to meet my boyfriend Harsha who picked me up at the airport. You only have to walk outside of the Mumbai airport to know you are not in Kansas anymore! The rush of people, cars, and heat overwhelms and astounds you from the get-go.

For the first few days in Mumbai I spent most of the time sleeping (I was exhausted) and spent some time with Harsha’s mom (we actually got along nicely). I took her and her best friend out to dinner and while I barely understood a thing they said (the Indian accent is still tricky for me), they were a hoot and we laughed and laughed (of course I have no idea about what).

After our time in Mumbai we went to Goa, just south of Mumbai. Goa is one of India’s coastal resort areas. It is a small state, only 1.3 million people and has a strong Portuguese history. There are lots of churches and people who have Christian names instead of traditional Indian names. The beach there was lovely and our room at the Hyatt postcard-perfect. Restaurants in the hotel were pricy but the beach shacks (a short stroll down the shoreline) served really cheap, but really great, seafood. The downside? The weather was just toooooo hot and muggy for me. I mean really, really hot and muggy. Thankfully there was a good storm one day which was gorgeous. The seas changed from a calm pool to turbulent crashing waves and the air cooled a bit!

The beginning of the second week we left for Udaipur which is the desert region of India where most of the palaces of the Rajahs were built. It was fascinating and magnificent to see a completely different facet of the country. The weather was perfect! Dry, warm, desert air, along with incredible views. All of this amidst a thriving small town that, while still impoverished, is beautifuly rich in tradition. With village life all around, our hotel at the Oberois was truly magnificent! Truly one of the most beautiful hotels I’ve ever been in.

It was hard to leave Udaipur but we packed up three days later and were on a plane to Delhi. Delhi is a completely different part of India and 180 degrees from Mumbai (think New York in comparison to Washington D.C.). Delhi is the seat of parliament so it’s organized around huge, magnificent embassies, hotels, and government offices. The mall area is definitely reminiscent of D.C. Once you pass through the area known as New Delhi, you head into the old city where the small crowded streets, outrageous traffic, crowds, and village life begin again.

Delhi proved to be too much city life for us (as did Mumbai) so one day later we departed for Agra to see the Taj Mahal. We hired a car and driver to get us there on one of the most tumultuous road trips ever. The 6 hour trip, including brief stops at a couple of shrines, was one of the most mind-boggling experiences ever. The same madness and turmoil of the city streets are on the main roads and highways that link cities together. It is a never-ending game of dodging hordes of every obstacle imaginable and some I never knew existed.

The most intriguing site during this 6-hour road trip was the Hari Krishna temple in the town of Mathura. While there, we were met by pleasant devotees in orange saris and pantaloons who wanted us to buy their books and yes, they chanted on and on. It all felt very San Francisco, circa 1970. The town of Mathura is thought to be the birthplace of Krishna and temples punctuate the landscape like a series of rolling hills and mountains.

Late in the morning the next day, we saw the Taj Mahal which was just astounding. One of the most pure, colossal pieces of architectural precision I’ve ever seen. The turrets, domes, mosques, and white stones merge in a flawless feat of engineering triumph that is both jaw-dropping and awe-inspiring. Flawless in almost every respect it is a stunning work of art. The passionate brilliance becomes etched in your mind starting at the very first moment it comes in to view. It is an enduring image, completely penetrating in a mystical way that isn’t easy to explain.

An hour outside Agra is a town called Fatehpur Sikri where the capital of the region moved to after being centralized in Agra. Fatehpur Sikri is an astounding walled city dating from the 1500’s complete with a moat and royal residence. Inside the imposing red sandstone walls are ramparts, palaces, homes, and apartments built for a completely unique style of court life. The palaces included a home for the king’s three wives, one who was a Hindu, the other a Muslim, and the other a Christian. This Muslim king believed we should all live together as one religion sharing one air to be close to the one Lord. He actually gave each of his wives the ability to follow their beliefs with complete freedom. This king is know for trying to create a single religion that incorporated the belief in one God, fairly radical for the time, or any time for that matter.

Today, we drove back to Delhi and caught a plane to Kathmandu in Nepal to see the Himalayas and Mt. Everest. It was only a one hour flight from Delhi. I can’t begin to explain my excitement. The idea of seeing the Himalayas and Mt. Everest made me feel giddy like a teenager. Shortly after takeoff in the distance, appeared the towering, exalted, picturesque mountains of the Himalayas. Barely able to breathe I could hardly believe what I was seeing. I live in Seattle surrounded by mountains but these jagged, monoliths etched from God’s hands made everything else seem insignificant. Tomorrow we are off for some sightseeing and a plane ride over Everest.

Harsha and I travel great together. It has been an open-ended kind of schedule where we literally take it one city at a time and then we decide whether we want to stay or go. Once we determine where we want to venture next we make the necessary reservations. Making it even more wonderful is that we tend to have the same pace. We seem to have the same need for down time and naps and little need to see everything at each stop along the way. He is also completely accommodating when I’m not comfortable about something and I do the same for him. He also can take charge in a way that makes me feel safe and protected and he doesn’t mind when I need to take charge. That is just the best!

We also love food (that isn’t the best, at least not for my hopes to lose the weight I’ve gained, but damn it is fun). Eating has been a delightful, exceptionally spicy, aromatic adventure. We eat different styles of Indian cuisine wherever we go, though now we are looking forward to Nepal cuisine. Wherever we go we prefer local places serving hot, pungent dishes (well, relatively local; so far my tummy and, well, the rest of me is doing pretty good).

India is an amazing part of the world! One of the most distinctive, unique travel experiences I’ve ever had. Some of it is being with Harsha (it helps having someone who speaks Hindi—not to mention someone I love) but mostly it is a country with little parallel in the world. The main cities are a confluence of the modern business world, vibrant young people along with a huge film industry as pervasive as Hollywood is to the United States (ergo the name Bollywood). All of this is inextricably mixed with rampant extreme poverty and rural, archaic, village life.

Outside of Mumbai there really are cows in the street (lots of cows and big bulls with horns) along with goats, camels, donkeys, pigs and the occasional family of monkeys. Elephants too (well, one elephant) along with wild boars and their baby boars in tow. Sadly, there are also way too many stray dogs. Staggering destitution is everywhere (though particularly sickening in Mumbai where vast slums of the most inhumane conditions abound).

No matter where you go, you see a procession of mismatched, endless buildings; some new, some decaying, flanked by small, closet-sized shops crammed together between food stands and abandoned shacks. On top of this, the meandering streets have the most insane traffic I’ve ever seen. Everyone and everything in the streets are jockeying around the animals, cars, bicycles, motorbikes, buses, trucks and farm equipment. All of this along with small motorized cars called rickshaws which are stuffed with passengers, vendor carts that are pulled by horses or camels, and endless parades of people punctuated by women dressed in bright colorful saris. It is all utter chaos that absolutely no one reacts to other than with a cacophony of incessant horn blasts. I mean no one bats an eye or even grunts at the infinite number of times they come within millimeters of hitting someone or being hit (well except for me that is, my startle response is being exhausted).

I have one more installment after I leave Nepal. But for now that’s all the news fit to print. Thanks for joining me on my journey!

5 CommentsCategories: Behind the Scenes at PC, Other, Paula Begoun, Personally Paula, Uncategorized Tags: , , ,
November 18, 2009

Meet Paula in Raleigh, NC!

Author: Paula Begoun

raleighE xciting News! Paula will be giving a free presentation on skin care myths in the cosmetics industry. She is armed with the most current research from her latest editions of The Original Beauty Bible and Don’t Go to the Cosmetics Counter Without Me and will be signing copies for attendees.

Find out how to look younger without spending a fortune.
• Learn why typical acne products can make breakouts worse.
• Organic and Natural products – the reality vs. the hype.
• Book signing.
• Get FREE samples of skin care products.
• Win a $100 Paula’s Choice gift certificate!

Friday, December 11th, 7:30pm-9:30pm
Barnes & Noble
Brier Creek Commons
8431 Brier Creek Parkway
Raleigh, NC 27617

RSVP Here!

5 CommentsCategories: Other, Personally Paula, Products, Skin Care, Uncategorized Tags: , , , ,
November 4, 2009

The Book is Done, Right?

Author: Bryan Barron Beautypedia.com Manager with Paula Begoun

Don't Go to the Cosmetics Counter Without Me, 8th EditionJ ust seconds ago I finished approving the last round of edits for what will be Paula’s next book, Don’t Go to the Cosmetics Counter Without Me, 8th Edition. The book is huge! Even with our decision to only include lines readers ask us about most often (over 120 brands) the book still ended up being over 1,200 pages. I almost hurt my arm carrying the manuscript back to the designer’s office (and a special thanks to our graphic designer for making these books look so good).

Just last week Paula took me and our team out for a beautiful celebratory dinner at one of Seattle’s finest restaurants. It was a special evening, and the culmination of months of demanding, exacting work. It really does take a village to publish a book that candidly reviews thousands upon thousands of skin care and makeup products!

My team and I have spent the last couple of months making sure the book is as current as possible before it goes to print. Talk about anxiety! Thanks to lots of Starbucks drinks and healthy doses of humor we have made it to the end of another edition of Paula’s most popular book. Just like for the 7th Edition, we have Beautypedia to fall back on. Beautypedia serves as an extension of Don’t Go to the Cosmetics Counter Without Me, and includes reviews of over 130 more brands we couldn’t fit into the book. Believe me, it eases our anxiety about sending the book to the printer and finding out, mere days later, that a major line is launching a new anti-wrinkle cream or another brand is completely redoing its makeup. When we were only writing books, such announcements left us crestfallen. With Beautypedia, we can make these changes as they occur, so the book, as it exists on Beautypedia, won’t be out-of-date.

With every new book one of our laments is that we always get feedback from readers asking us about the brands didn’t include. Although such feedback is welcome, we all feel disappointed since we endeavor to include a mix of well-known brands along with niche lines that have gained in prominence or popularity. As much as we try to hit a bull’s eye that will please everyone, we know that some readers will be upset that their favorite brand (or one they’re curious about) isn’t in the book. All I can do, besides apologize and let them know we track requests for all brands readers ask us about, is steer them toward all of the brilliant products we recommend in the latest book and on Beautypedia.com. I can say with 100% confidence that there is nothing in any line we didn’t review that could possibly surpass the best of what’s in the book and on Beautypedia.com. That may be hard to believe, we all want to believe there is an ultimate best or miracle lurking about somewhere, but after working with Paula on six books, countless newsletters, Beautypedia, and thousands of pages of content, heck, even I’d bet on that claim, and I’m not much of a gambler!

OK, I know this was a bit of a pat-ourselves-on-the-back blog entry, but I hope when the book is available (December) that you’ll agree it was a job well done. I’m thrilled with the team effort and thankful to Paula for the opportunity she’s given us to help educate consumers about the fascinating, sometimes brilliant, and often utterly maddening cosmetics industry!

14 CommentsCategories: Bryan Barron, Industry Buzz, Personally Paula, Products, Uncategorized Tags: , , , ,
October 9, 2009

Up, Up, and Away!

Author: Paula Begoun

Up, Up, and Away! A customer wrote in asking me what I do for skin care when I travel and I do travel, over 100,000 miles every year, sometimes more. From Australia to Korea, Canada, Mexico, Europe, China, and throughout the United States too, over a 12 month period it is exhausting and wonderful.

When on a plane there really isn’t anything all that special to do in flight. Most of what you read in fashion and travel magazines about this topic doesn’t make sense (I’ll explain why). In the long run you have to experiment with what works for you but here are some basics that can help you the next time you have to go somewhere in the friendly skies:

It is indeed drier at 35,000 feet, but if you don’t have dry skin it doesn’t really matter. If you have dry skin and you are taking a long flight somewhere you may need to reapply moisturizer or a really good toner (loaded with state of the art ingredients not just water and slip agents), of course that assumes you are not wearing makeup. If you are wearing makeup, spraying water over your face is useless, it won’t get to the skin cells through the foundation. If you aren’t wearing makeup spraying your face with water is useless unless you apply a moisturizer over it very quickly as it will just be evaporated by the air.

In terms of expensive water, your skin cells can’t tell the difference between what kind of water you put on it (assuming it is potable water). The only cells water can really affect are the skin cells on the surface (the corneocytes of the epidermis) and they’re dead. The healthy ingredients for skin (skin identical ingredients, antioxidants, and cell communicating ingredients) applied on a daily basis will make skin far less dry, or eliminate it all together (but you have to use it every day!).

Because of airport security I always have my travel packets with me. In the years following security screenings my flat travel packets have always gotten through every airport around the world in my carry on luggage. They get by all on their own without taking up precious room in that little quart container you have to use for other liquids and creams. Not every company offers samples of all their products, or even some of their products, so in this case I’m making a shameless plug for my line Paula’s Choice (www.paulaschoice.com).

For long flights over 6 hours I travel without makeup. It is better for my skin and I hate having to wash up twice in those tiny little bathrooms. Just before I land, if I have an appointment I have to get to, I do wash up in the bathroom, apply my skin care routine and then apply my makeup. It looks a lot better that way.

For shorter flights I just wear my makeup as usual only I don’t powder until just before I land when I touch up my makeup. That way I don’t have anything drying on my face during the flight.

A higher altitude in the outdoors does require a higher rated SPF, but in an airplane up in the sky not much UV light is getting through those tiny windows. What you normally wear for sun protection, meaning an SPF 15 or greater will do just fine.

Happy trails!

9 CommentsCategories: Makeup, Paula Begoun, Personally Paula, Skin Care, Uncategorized Tags: , , , ,
September 14, 2009

Big Kudos to Estee Lauder (Kiss, Kiss)

Author: Paula Begoun

LipstickI am a lipstick junkie. I love the way my lips look with lipstick on. You will rarely ever see me without lipstick. I particularly love red lipstick. Red is just so classic, both retro and elegant at the same time. But I can’t wear red lipstick. Actually, I struggle with just about any lipstick color! Without exception all lipsticks eventually bleed on me, traveling straight into the lines around my mouth. This was even a problem for me when I was younger but it is even worse now.

My own matte lipsticks were the best ones for me on the market, they stayed on and held back from bleeding into lines longer then anything else I ever tested. Not that there were that many options to test. Regrettably, the direction lipsticks have taken over the past several years has been for the worse as far as my lips are concerned. Consumers want to buy lip glosses and lipsticks that are slippery, greasy, shiny swaths of color. In fact most lipsticks are little more the lip glosses in stick form. True creamy lipsticks bleed fast enough but glossy, slippery lipsticks are as fast as lightening into lines around the mouth. The term “matte” on lipsticks is mostly meaningless; they are almost always creamy or glossy, not matte in the least.

But with one fantastic new lipstick, all of that has changed. I am now in love with Estee Lauder’s Double Wear Stay in Place Lipstick ($22). It goes on creamy and slippery (which scared me at first) but it dried into place and didn’t move, not a millimeter. The lines around my mouth were lipstick free and the lipstick stayed on for what seemed like all day.

I bought and used the rose and coral color which were perfect. And then I went back and decided to try the red, which was a gorgeous true shade of red with a slight blue undertone. I put it on and the color was perfect, dramatic and so completely Vogue from the ‘50s. Then I waited. I checked my magnifying mirror every few minutes, then on the hour, and then finally, after about 6 or 7 hours it seemed obvious that this wasn’t going to bleed! Shangri-La for my lips!

Because I am a reviewer at heart and not one to share personal anecdotal information very often let me say that not everyone is going to appreciate how matte this is and if you put a lip gloss on top you lose the benefit of the matte finish and the feathering will ensue. But for those women whose lipstick spreads all over their face shortly after application this is one you simply must try.

20 CommentsCategories: Makeup, Paula Begoun, Personally Paula, Products, Uncategorized Tags: , , , ,
September 8, 2009

Happiness for Your Face? You’ve Got To Be Kidding!

Author: Paula Begoun

SmileJust when I thought I’ve heard it all something else comes along that reinforces how absolutely insane and moronic the cosmetics industry is. Actually, let me take that back, something else comes along that reinforces how utterly insane and moronic the cosmetics industry thinks consumers are.

Laboratoires Serobiologiques, owned by Cognis, is a cosmetic ingredient manufacturer. In order to supply cosmetic companies with their insatiable appetite for new ingredients with interesting stories to dazzle consumers with, these “labs” manipulate scientifically ludicrous associations to turn anti-aging fantasy into fact.

According to their press release they have created a dopamine-stimulating ingredient called Euphoryl Omega-3 LS 9846. Their logic is that by stimulating dopamine synthesis, you increase blood circulation in the skin and that enhances the complexion. Forget the fact that lots of things can stimulate blood circulation and that blood circulation is hardly the key to any skin care issue, but then they aren’t really talking about facts, they are selling an ingredient.

But that’s only the beginning. Here’s the real story they want you to swallow (well they want the cosmetics company’s marketing department to swallow so they concoct a formula with their ingredient you will swallow, I mean, buy).

Because dopamine is a neurotransmitter associated with sensations of pleasure and exhilaration it will make your face happy. I’m not exaggerating. They said it themselves: “Based on a combination of natural ingredients which help generate positive emotions, Euphoryl Omega 3 is a pure happiness concentrate that lights up the skin’s complexion and enhances skin feeling of comfort and wellbeing.”

Forget kissing or touching, all you have to do is apply a skin care product and start smiling.

“It aims at revealing the resplendent skin of a woman in full bloom and is therefore ideal for the formulation of ‘happy cosmetic’ ranges.”

What’s next, Prozac eye creams? And what the hell is a woman in full bloom? A nice way to say an old broad? Or a woman who’s fertile?

Of course the ingredient isn’t really Euphoryl Omega-3 LS 9846, that’s the marketing name, it is just a mix of sacha inchi oil (Plukenetia volubilis) “native to the Amazon rainforest” (it couldn’t possibly come from Kansas or Illinois) and pink pepper (Schinus terebinthifolius) extract. The latter is what stimulates the skin, but pepper is irritating and not in a good (or should I say happy?) way.

6 CommentsCategories: Behind the Scenes at PC, Hair Care, Makeup, Other, Paula Begoun, Personally Paula, Products, Skin Care Tags: , , , ,