I’m not one to keep my beauty secrets a secret. Why bother. It just creates a distance between women and clouds reality. If your boobs are fake so what? From any perspective plastic surgery or cosmetic corrective procedures such as Botox, dermal injections, or laser resurfacing, should not be shocking or embarrassing. They are just choices like having sex, going on vacations, or dieting, and how much you do or don’t do is up to you.

For me, because I’m in the public eye more then most, I also don’t want people guessing at what I’ve had done. Sort of like we all do to celebrities, wondering what happened to Meg Ryan’s lips or Melanie Griffin’s face, or Penelope Cruz’s nose, or the fact that no celebrity or model over the age of 40 can raise their eyebrows (that’s Botox). And I surely don’t want to mislead people thinking that my face looks like it does simply because I use my products.

So for the record, I had breast implants in 1984 (I have not had them redone, they are the same ones and still look pretty good), a tummy tuck in 2006 (that looks great but I had serious complications after the surgery was over), dermal injections (twice now since 2000), Botox (every 6 or 7 months for the past several years), Thermage (that was not worth the trouble), IPL (about 4 times, which worked pretty well for brown skin discolorations and red surfaced capillaries), and FRAXEL (which has been very good for smoothing and firming).

As I do more, which I’m sure I will, I’ll let you know how it goes and why I made the choices and decisions I’ve made. Mostly I’m trying to avoid plastic surgery for as long as possible, that step seems truly scary as there are just too many examples of where people just don’t look the same and if anything they look really weird or other-worldly.

A few months back headlines in the British news mentioned that an ad for mascara in a popular fashion magazine wasn’t a picture of the model wearing the advertised mascara but, horrors of horrors, she was really wearing false eyelashes. When a U.S. reporter called to ask for my opinion about this revelation my immediate reaction was, you’ve got to be kidding. I thought this can’t be the first time anyone noticed this! In the 30 years I’ve been part of the cosmetics industry I’m fairly certain I have never seen an ad for mascara where the model wasn’t wearing false eyelashes (at least individual false lashes, meticulously placed).

What I found jaw-dropping is that these reporters and editors thought this was newsworthy. How can this possibly be considered news of any kind? Have these reporters (all women) never really looked at an ad for a cosmetic that closely before? Are we so easily fooled by something this obvious? Talk about missing the elephant in the room! Next thing you know the news will be reporting on the revelation that pictures in magazines are extensively retouched via sophisticated computer programs or that the makeup on the model is rarely, if ever, the product or products being advertised. And any model over age 35 without a trace of visible wrinkles? Give me a break!

Respectfully, I know that on some level we know these ads are phony, but the desire to believe otherwise, to want the fantasy that a mere purchase of a mascara, foundation, or anti-wrinkle cream can truly alter our everyday appearance to the sublime is overwhelming for most women. That’s where our hope turns us into gullible, susceptible innocents at the mercy of the cosmetics industry. We’re ready to believe whatever they tell or show us. And don’t think you aren’t influenced, because you are. Those ads generate humongous sales or companies wouldn’t endlessly spend millions of dollars every month on myriad ads in major fashion magazines and on television to get your attention.

If you want to avoid getting sucked in the next time you pick up a fashion magazine or see an ad on television, here are the basics to remember:

1. Models and celebrities in fashion advertising are already gorgeous, with perfect skin and features. They can be enhanced but they started out with the bar already set above us mere mortals. Every model has been further transformed by talented makeup artists, hairstylists, stylists, and lighting experts.
2. Even after all the coifing, styling, makeup, posing, and the thousands of pictures taken so the best one can be selected, the picture is still extensively touched up to remove or drastically soften any flaws. I’ll never forget the time a model told me that she doesn’t look as good in real life as she does in pictures.
3. The women in hair dye ads do not get that color from the dye being advertised. Those highlights and flowing tresses took experts a great deal of time to achieve. The look was accomplished in a salon after hours of processing and styling, not in the model’s bathroom!
4. The women in the ads for shampoos and conditioners did not get their hair to look that way because of any shampoo or conditioner. It took lots of highlights, blow drying, flat ironing, curlers, styling products, and on and on to achieve the look that finally gets photographed for the ad.
5. Regardless of the claims asserted and the claims about what studies show, if it sounds too good to be true, it isn’t true. All cosmetic companies hire labs to create studies that prove their claims. My favorite example is ProActiv. Their results are stilted and embellished. The research on acne treatment does not support what they claim is true for their products (even Jessica Simpson on her own reality show said Accutane is what cured her acne!).
6. Wrinkle creams don’t replace plastic surgery, Botox, dermal injections, lasers, or light treatments, regardless of the name brand or who is selling the product (and it’s often a doctor who performs the real deal procedures, which is incredibly disingenuous).

There are many products out there that can make a noticeable difference in your appearance. But trying to live up to the images used to sell these products—expecting your results will be the same—is the stuff dreams are made of!