August 4, 2010

The Surgery-Free Makeover

Author: Paula Begoun

The Surgery-Free MakeoverThe topic of my July 29 Online Radio Show (you can link to the archived version here) was how to achieve a face-lift (or a close proximity) without surgery. Our guest was Dr. Brandith Irwin, a board-certified cosmetic dermatologist who is author of The Surgery-Free Makeover.

I know all of you would like The Cosmetics Cop Team to say we found some miracle product with some miracle ingredients from some remote part of the world that can provide the results you can get from cosmetic corrective procedures and surgery, but they DON’T exist. Hundreds of companies tell you otherwise, but they are absolutely lying.

We started out the show having a lot of fun reviewing some of the ridiculous products from Bremenn Labs that are the epitome of what kind of insanity lurks behind almost every infomercial, department store, drugstore, salon, spa, or home shopping cosmetic brand. Bremenn Labs actually sells products called Tummy Tuck in a Box, Boob Job in a Box, Butt Lift in a Box, and Upper Eyelid Lifter. I didn’t know whether to laugh, throw up, or cry. Admittedly, it’s hard to laugh when you know women are wasting their money on this kind of stuff every day.

After explaining why Boob Job in a Box was not even close to the real thing, we talked to Dr. Brandith Irwin. She went over details of what can really be done with cosmetic corrective procedures such as Botox, Thermage, Fraxel, dermal fillers (such as Sculptra, Radiesse, Restylane, or Artefill), and laser and light therapies. I know, I know, they’re pricey, but with all the money you’ll save by not buying useless “Works like [insert cosmetic corrective procedure here] …” skin-care products or pills or drinks claiming to get rid of your wrinkles, sagging skin, and furrowed brow, you’ll be able to afford the things that really work.

Dr. Irwin also touched on expectations and the results you can achieve with different procedures. Botox and dermal injections produce the fastest and most impressive results. Facial peels are also impressive, but that is completely dependent on the strength of the peel and the know-how of the person applying it. Machines such as laser, IPL, or Thermage are less impressive in the short term but are extremely effective when a series of treatments are done.

It is also important to keep in mind that if you have advanced sun damage and sagging that a non-invasive procedure won’t make you look like you just had a face-lift. That’s why it’s important to consider these treatments before you start looking older. Ongoing, preventive maintenance goes a long way to delaying the decision to actually have a cut-and-paste surgical procedure.

I often hear women say to their female friends, “You don’t need anything like a face-lift or lasers—you look fine!” First of all, none of us just want to look “fine.” Second, are women supposed to wait until their friends say, “Wow, your skin is looking like a bad piece of leather and hanging down like a worn pair of drapes!”? The idea is to treat your skin to prevent sagging and wrinkles, not wait until you’re looking in the mirror and wondering who that old lady is staring back at you.

As with every radio show, we took questions from several women and gave away an assortment of Paula’s Choice products. The combination of brilliant skin care along with carefully selected cosmetic dermatologic treatments is the smartest way you can truly look younger, longer. And isn’t that what most of us want? I know it’s what I want and why I see Dr. Irwin three or four times a year for my touch-ups (which include Botox, Fraxel, and fillers). I know some day I will bite the bullet and have full-on cosmetic surgery, but for now, if I do say so myself, I think I look pretty damn good!

21 CommentsCategories: Industry Buzz, Other, Paula Begoun, Products, Skin Care, Uncategorized Tags: , , , , ,
May 12, 2009

Even My Own Girlfriends!

Author: Paula Begoun

Garnier Ultra-LiftI got this email from a dear friend whom I’ve known for almost 30 years. We practically grew up together and she is completely familiar with my books, Beauty Bulletins, and she even uses my products. She wrote:

HI Paula: I saw this “Garnier” product that is a Ultra-Lift Pro Deep Wrinkle Roller that you can massage on your neck, etc. that tightens the skin. What do you know about this product as I do like Garnier products. You are the expert.
Love, Tonya

Well at least she was kind enough to say I was the expert, but really, how could she of all people ask a question about whether or not a Garnier product could lift her 55-year-old neck tighter then it is? I was flabbergasted. Could cosmetic advertising even seduce my extended family? I guess so.

I emailed her back the following:

Before I answer, tell me what you’re curious about. Why are you asking me? This will be really helpful for me.

She then emailed me this:

I wanted to use it to tighten under my jaw line and neck if it were to help at all. I am also looking into doing Thermage on my neck and face for $2,400 as I talked with my dermatologist about it 2 weeks ago. I thought before I did that I could try this Garnier product for tightening. It has beech tree extract, vitamin A, and omega 3 and 6 fatty acids if that helps.

I was dejected and despondent, all that work and one ad can take a wise woman concerned about her appearance and make her as vulnerable as a child. I responded and said there isn’t a tree of any kind, any vitamin or fatty acid that can tighten a millimeter of skin. There isn’t a cosmetic product on earth from any cosmetic company that can replace cosmetic corrective procedures. The claims are not real, they are illusions. And by the way, I would not do Thermage I would do Fraxel, the results are far more impressive.

I’ll get over this. It happens all the time. I should have a dime from every woman who wonders if such-and-such a product can live up to its claims, by now I could have bought Hawaii! I just thought my family and friends were different. I’m more sympathetic then I sound. Once in a while, depending on the ad, I experience a nano-second of doubt, wondering, can it be true, I wonder what the research is about. We’re all vulnerable to some extent. Watching the changes on your face is a bummer. The promises even though they can’t lift up your skin they can momentarily lift up your hopes. The results for me is that it gives me that much more motivation to keep doing what I do! And after all, my friend did check with me first, though sometimes she strays, it’s never for too long when the reality shows up in the mirror.

12 CommentsCategories: Industry Buzz, Paula Begoun, Personally Paula, Products, Skin Care Tags: , , , ,